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These are short sample reports to illustrate the kinds of information we can provide for your market. These samples won't help you! You need to target the words your prospects use when searching for things related to your ideas, products, and services; not Britney Spears and warez. For help developing a market strategy specific to your market, talk to a live consultant at 408-705-2284. 10-7 Pacific, 1-10 Eastern time. Tap three generations of consulting experience; serving the web since 1995, the world since 1933.

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Top Fifteen "Welfare" Query Phrases

#Rank Percent Query / Link
8 21.94382 welfare
402 1.93258 welfare famillies
1141 1.13483 welfare issues
3063 0.70787 welfare for single mothers
3063-T 0.70787 welfare families
3327 0.67416 welfare fraud
4098 0.59551 n c welfare
7494 0.42697 welfare in canada
7774 0.41573 welfare history
8825 0.37079 welfare republicans
8825-T 0.37079 welfare com
9120 0.35955 welfare percentages
9120-T 0.35955 canadian laws of welfare
9474 0.34831 against welfare
9862 0.33708 welfare work
9862-T 0.33708 welfare for teens
Copyright (C) Nov 5, 101 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 89 "welfare" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

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Spikes and Surges

We've moved Spikes and Surges to its own page: News -JVV- Copyright (C) 2001, JVV.
aetting the e-mail version?
Visit our web site for reports on all the top keywords!
http://www.sitepsych.com/free/
Copyright (C) 2001, JVV

Meta Tag Q and A


Name or E-mail:

Always use caution and common sense before following the advice of others, regardless of claims of expertise or education which may or may not be true. Consider potential motives. Think before you Act.
| Contents (C) 2000 Mall-Net and individuals posting.

Web Marketing Q and A


Name or E-mail:

Always use caution and common sense before following the advice of others, regardless of claims of expertise or education which may or may not be true. Consider potential motives. Think before you Act.
| Contents (C) 2000 Mall-Net and individuals posting.


Contest

1. Mention these pages (with URL), in any forum, (mailing list, web page, USENET, etc.)

2. Send a copy of your post to se_report@mall-net.com.

The first person of the week to do this gets a one-week free subscription to the Daily Top3/24 Report, showing the top three searches for each hour of the day.

aetting the e-mail version?
Visit our web site for all the links and more!
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Weekly "Welfare" Keyword Statistics

Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#1 3758.4270 welfare 2476487 4.51810367
#2 2532.5843 cft 40844 124.38830673
#3 474.1573 rs 4296136 0.04145213
#4 385.3933 ti 3983561 0.02953363
#5 193.2584 famillies
#6 185.3933 f
#7 126.9663 for
#8 115.7303 lt121s1 149 71.20134228
#9 114.6067 aic 196764 0.05287553
#10 113.4831 issues 21334657 0.00047814
#11 112.3596 f
#12 93.2584 on
#13 89.8876 mothers 1169626 0.00547183
#14 73.0337 ah 2819755 0.00149836
#15 70.7865 single 17704258 0.00022418
#15 -T 70.7865 families 6776594 0.00058569
#17 68.5393 in
#18 67.4157 fraud 1367225 0.00263307
#18 -T 67.4157 canada 17549763 0.00020513
#20 61.7978 pam 1278921 0.00236528
#21 59.5506 n
#21 -T 59.5506 c
#23 58.4270 b 121771888 0.00002221
#24 53.9326 ma 17118020 0.00013460
#25 46.0674 reform 3204343 0.00052460
#25 -T 46.0674 programs 26045898 0.00006454
#27 43.8202 to
#28 42.6966 pkm 13034 0.11078717
#29 41.5730 s
#29 -T 41.5730 history 31079389 0.00004405
#31 38.2022 canadian 6329514 0.00018264
#32 37.0787 republicans 656161 0.00165965
#32 -T 37.0787 com 273846990 0.00000398
#34 35.9551 percentages 482093 0.00212407
#34 -T 35.9551 laws 6890267 0.00014862
#34 -T 35.9551 against 18791160 0.00005449
#37 33.7079 work 54877446 0.00001640
#37 -T 33.7079 teens 4366752 0.00020610
#37 -T 33.7079 definition 5420950 0.00016602
#40 29.2135 the
#40 -T 29.2135 socialwelfar
#42 28.0899 social 18668846 0.00003348
#42 -T 28.0899 requirements 15198448 0.00004112
#42 -T 28.0899 negatives 200423 0.00311840
#45 26.9663 socialwelfar
#46 24.7191 teenagers 1860039 0.00026021
#46 -T 24.7191 system 70859508 0.00000683
#46 -T 24.7191 information 140604224 0.00000344
#46 -T 24.7191 indians 1663819 0.00029090
#46 -T 24.7191 f
#46 -T 24.7191 ethnicity 442873 0.00109286
Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#52 23.5955 spent 4782538 0.00009221
#52 -T 23.5955 money 24978635 0.00001766
#52 -T 23.5955 ethicity
#55 22.4719 with
#55 -T 22.4719 problem 20883538 0.00001915
#55 -T 22.4719 economic 11368047 0.00003519
#55 -T 22.4719 aganist
#59 21.3483 how
#59 -T 21.3483 economy 5124226 0.00007045
#59 -T 21.3483 apply 8314590 0.00004342
#62 20.2247 native 4529077 0.00007154
#62 -T 20.2247 impact 7033081 0.00004607
#62 -T 20.2247 benefits 9560897 0.00003389
#62 -T 20.2247 american 33203622 0.00000976
#62 -T 20.2247 a
#67 19.1011 guidelines 4856895 0.00005950
#68 17.9775 f
#68 -T 17.9775 california
#70 15.7303 program 51421015 0.00000381
#70 -T 15.7303 child 23254894 0.00000843
#72 12.3596 act 17077885 0.00000709
#73 11.2360 s
#74 10.1124 k 39711531 0.00000204
#74 -T 10.1124 icd 212554 0.00038108
#76 8.9888 v
#76 -T 8.9888 state 60181839 0.00000106
#76 -T 8.9888 health 36402861 0.00000176
#79 7.8652 indian 5683965 0.00000862
#80 6.7416 k
#80 -T 6.7416 animal
#82 5.6180 statistics 8257606 0.00000303
#82 -T 5.6180 pc200
#82 -T 5.6180 new 149861766 0.00000017
#82 -T 5.6180 k6
#82 -T 5.6180 gt 2214527 0.00001129
#87 4.4944 workers 5485370 0.00000292
#87 -T 4.4944 welfareworke
#87 -T 4.4944 w
#87 -T 4.4944 tdb
#87 -T 4.4944 mpeg
#87 -T 4.4944 liberal 1573331 0.00001017
#87 -T 4.4944 f
#87 -T 4.4944 burnout 122483 0.00013063
#95 3.3708 league 7473061 0.00000120
#96 2.2472 women 24865871 0.00000016
#96 -T 2.2472 western 8536180 0.00000047
#96 -T 2.2472 trains 1201566 0.00000333
#96 -T 2.2472 titanic 996233 0.00000402
#96 -T 2.2472 stress 3405622 0.00000117
Copyright (C) Nov 5, 101 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 89 "welfare" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Welfare".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Welfare".
    Percentage is based upon 89 "welfare" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Welfare" Web Page Demographics

Writing "Welfare" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? ao where "Welfare" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.com

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Welfare" Web Queries

This web market research report is based on a statistical sampling of "Welfare" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • aet their attention!
    • aet them to ask "What is this?"
  • META DESCRIPTION tag
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
  • META KEYWORD tag
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • aive users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages,
subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at Notess.com".

E-Mail free Top 200 subscription to:
Plain HTML (Netscape/IE)

Weekly Top 100 "Welfare" Query Phrases

#Rank Percent Query / Link
8 21.94382 welfare
402 1.93258 welfare famillies
1141 1.13483 welfare issues
3063 0.70787 welfare for single mothers
3063-T 0.70787 welfare families
3327 0.67416 welfare fraud
4098 0.59551 n c welfare
7494 0.42697 welfare in canada
7774 0.41573 welfare history
8825 0.37079 welfare republicans
8825-T 0.37079 welfare com
9120 0.35955 welfare percentages
9120-T 0.35955 canadian laws of welfare
9474 0.34831 against welfare
9862 0.33708 welfare work
9862-T 0.33708 welfare for teens
9862-T 0.33708 definition of welfare
12387 0.29213 socialwelfare
13455 0.28090 welfare requirements
13455-T 0.28090 negatives of welfare
13455-T 0.28090 ma welfare
14614 0.26966 socialwelfarepolicy
15936 0.25843 ma welfare reform
17445 0.24719 welfare system
17445-T 0.24719 welfare ethnicity
17445-T 0.24719 teenagers on welfare
17445-T 0.24719 information on welfare programs
17445-T 0.24719 indians welfare
18957 0.23596 welfare money spent
18957-T 0.23596 welfare ethicity
20593 0.22472 problem with welfare
20593-T 0.22472 economic welfare in canada
20593-T 0.22472 aganist welfare
22225 0.21348 welfare programs
22225-T 0.21348 how to apply for welfare
23807 0.20225 welfare s impact on the economy
23807-T 0.20225 welfare benefits
23807-T 0.20225 native american s welfare
25332 0.19101 welfare guidelines
25332-T 0.19101 social welfare
25332-T 0.19101 mothers on welfare
26697 0.17978 california welfare
29133 0.15730 welfare reform program
45856 0.06742 indian child welfare act
64604 0.04494 welfare reform act
64604-T 0.04494 liberal welfare
64604-T 0.04494 child welfareworkers burnout
96819 0.03371 welfare state
136839 0.02247 western chnild welfare law center
136839-T 0.02247 welfare statistics
136839-T 0.02247 welfare new mexico
136839-T 0.02247 welfare america
136839-T 0.02247 the fiscal crisis of the italian welfare state
136839-T 0.02247 stress child welfare workers
136839-T 0.02247 social welfare titanic
136839-T 0.02247 social welfare in korea
136839-T 0.02247 new jersey trains women on welfare to be community health workers
136839-T 0.02247 ministry of health welfare japan
136839-T 0.02247 blacks welfare
136839-T 0.02247 australian institute of health welfare
136839-T 0.02247 animal welfare league
136839-T 0.02247 animal welfare
341386 0.01124 welfare state new zealand
341386-T 0.01124 welfare ontario
341386-T 0.01124 welfareŽ germany
341386-T 0.01124 virginia s initiative for employment not welfare
341386-T 0.01124 the rise fall of the canadian welfare state
341386-T 0.01124 the canadian welfare state
341386-T 0.01124 statistics on welfare
341386-T 0.01124 social welfare the economy
341386-T 0.01124 social welfare statistics
341386-T 0.01124 social welfare policy
341386-T 0.01124 social welfare in venezuela
341386-T 0.01124 sacramento county animal welfare
341386-T 0.01124 public welfare statistics
341386-T 0.01124 poverty welfare
341386-T 0.01124 ottawa welfare
341386-T 0.01124 naimal welfare league
341386-T 0.01124 morale welfare recreation navy
341386-T 0.01124 labor protection welfare thailand
341386-T 0.01124 indian child welfare
341386-T 0.01124 health welfare canada
341386-T 0.01124 essays on politics of welfare u k
341386-T 0.01124 child welfare photos
341386-T 0.01124 canada health welfare
341386-T 0.01124 avian welfare coalition
341386-T 0.01124 articles against welfare
341386-T 0.01124 animal welfare act
341386-T 0.01124 air force morale welfare
Copyright (C) Nov 5, 101 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 89 "welfare" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "
Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Welfare" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.


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  • We Can Help

    Remember, just because a word or phrase is popular, does not mean it will bring a lot of hits, or that you even want the traffic it will bring! You need to focus on word groups and phrases that can give you favorable market share for your products. Aim to retain interested participants, not entertain those with nothing better to do. To get productive hits, learn what your customers are using in their search engine queries, the demographics of existing pages, and structure your web strategies around them. A good place to start, is looking in your logs for the queries that search engines bring to your site. See www.Mall-Net.com/webcons/ for more details on our log analysis services.

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