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Effective Advertising for "Me" Web HitsEver hear the first three rules of retailing? Location, Location, and Location! Your internet store front is not your home page; it is your META Description tag, it shows in the search engine pages. Your web pages are your show rooms, not store fronts. To get them into your show rooms, you need to be on the right "cyber street" for your products and services by using the right keywords, AND to use clear meaningful description in your META tags, then echoing those words in your text.Why not just use the most popular words? What if you walked into your favorite grocery store, and saw only auto parts, not groceries up front? Would you look further, or go to the next grocery store down the street? When people don't see what you promise in the description, they act the same way. You need to use words that people use to find your products, not something else. Who is your greatest competitor? The guy next to you on the search engine page! If you don't show show that you have what your customer is looking for at the top of the page in the first two to five seconds, he or she is aone! That means TEXT before Graphics! So work the phrases your customer is using, in to the header lines and text at the very top of your pages. How do you get him before your competitor? Use phrases your potential customers use to ask about the activities your products are used for, and talk about how to do those things better by using your products. See aetting ZERO Competition! Here are the statistics for "Me" related search keywords and search phrases used by real people on real search engines this past week; and a rough approximation of how many web pages are competing for those "Me" keywords. Click on the keywords in the tables for reports on associated keywords. (More...) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Explanation of terms
"Me" Web Page DemographicsWriting "Me" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? ao where "Me" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.comMost search engines only scan the first thousand characters, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you. What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects. Find out what phrases your customers use, then use them to target your web pages, to "narrow-cast" for interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers. Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)
How To Use This Statistical ReportThere are two sources of keywords: Your customers! Find the words your customers use in your server logs, and look for the words your customers use in reports like these, our larger custom reports which target YOUR customers. Then use those words in your text, headers, and meta tags.
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More on META tags at
Search Engine
Watch
Search engine comparisons at
Notess.com".
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How do I get a better position on the search engines?
Q: How often do you sample
Q: Which engines do you poll
Q: What about down time?
Q: What variations do you find between the engines?
Q: Isn't that like playing the stock market?
Q: What are the Custom reports like?
[ Reports: Dealers | Top | Custom Keyword | Topical ] Dealers and Affiliates:
aeneral Keyword Products
Custom Keyword Products
Daily Keyword Products
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