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These are short sample reports to illustrate the kinds of information we can provide for your market. These samples won't help you! You need to target the words your prospects use when searching for things related to your ideas, products, and services; not Britney Spears and warez. For help developing a market strategy specific to your market, talk to a live consultant at 408-705-2284. 10-7 Pacific, 1-10 Eastern time. Tap three generations of consulting experience; serving the web since 1995, the world since 1933.

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Top Fifteen "Insurance" Query Phrases

#Rank Percent Query / Link
27 0.28601 insurance quotes
612 0.04456 auto insurance
1394 0.02694 car insurance
2077 0.02280 insurance
2314 0.02176 dental insurance
2569 0.02073 travel insurance
2569-T 0.02073 health insurance
4083 0.01658 cheaper home insurance
4614 0.01554 life insurance
6053 0.01347 auto insurance quotes
8139 0.01140 uk car insurance
8139-T 0.01140 standard insurance
8139-T 0.01140 motorcycle insurance
9462 0.01036 home insurance
11380 0.00933 short term health insurance
13664 0.00829 term life insurance
Copyright (C) Mar 24, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 965 "insurance" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

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Weekly "Insurance" Keyword Statistics

Rank%QueriesSearch Term/
Link		Competing
Web Pages		Strength
As Q(Q/#Pg)
#1 233.5751 cft 40844 124.38830673
#2 227.4611 insurance 12946831 0.37213933
#3 43.7306 rs 4296136 0.04145213
#4 35.5440 ti 3983561 0.02953363
#5 33.2642 quotes 3823134 0.02695197
#6 17.0984 f
#7 16.5803 health 36402861 0.00070324
#8 14.8187 auto 12430396 0.00164508
#9 13.1606 life 38497984 0.00041896
#10 11.1917 dental 2074444 0.00562271
#11 10.6736 lt121s1 149 71.20134228
#12 10.5699 aic 196764 0.05287553
#13 10.3627 f
#14 9.2228 uk 35183010 0.00022514
#15 8.9119 company 46919705 0.00015763
#16 8.1865 home 156431724 0.00003990
#17 6.7358 ah 2819755 0.00149836
#18 6.3212 of
#19 5.9067 for
#20 5.6995 pam 1278921 0.00236528
#20 -T 5.6995 contents 25127347 0.00012039
#22 5.3886 b 121771888 0.00002221
#23 4.7668 quote 4481994 0.00047211
#24 3.9378 pkm 13034 0.11078717
#25 3.6269 term 15491502 0.00007908
#25 -T 3.6269 in
#25 -T 3.6269 companies 17269046 0.00007094
#28 3.5233 to
#29 3.3161 online
#30 3.1088 s
#30 -T 3.1088 group 40355971 0.00002230
#30 -T 3.1088 a
#33 3.0052 cheap 2463880 0.00034133
#33 -T 3.0052 buildings 3186887 0.00026389
#35 2.9016 state 60181839 0.00001303
#36 2.6943 texas 12121946 0.00005577
#36 -T 2.6943 national 35209362 0.00001920
#36 -T 2.6943 medical 17449476 0.00003874
#39 2.5907 california
#40 2.4870 infinity 510654 0.00112797
#40 -T 2.4870 century 8526086 0.00006756
#42 2.3834 the
#42 -T 2.3834 care 22281934 0.00002374
#44 2.2798 motorcycle 1026440 0.00047153
#44 -T 2.2798 f
#44 -T 2.2798 co
#47 2.1762 holiday 4663629 0.00009456
#47 -T 2.1762 american 33203622 0.00001328
#49 2.0725 plans 9319948 0.00004292
#49 -T 2.0725 long 33841729 0.00001182
#49 -T 2.0725 florida 9429495 0.00004242
Rank%QueriesSearch Term/
Link		Competing
Web Pages		Strength
As Q(Q/#Pg)
#49 -T 2.0725 com 273846990 0.00000146
#53 1.8653 individual 13575363 0.00002387
#53 -T 1.8653 business 59986591 0.00000540
#55 1.7617 department 27929312 0.00001035
#55 -T 1.7617 canada
#57 1.6580 services 72685057 0.00000352
#57 -T 1.6580 motor 5907538 0.00004333
#57 -T 1.6580 farmers 1647917 0.00015535
#57 -T 1.6580 f
#57 -T 1.6580 cheaper 703855 0.00036371
#62 1.5544 property 18884228 0.00001191
#62 -T 1.5544 pet 3193161 0.00007046
#62 -T 1.5544 farm 6277859 0.00003584
#65 1.4508 mutual 2363309 0.00008293
#66 1.3472 new 149861766 0.00000113
#66 -T 1.3472 cover 12404025 0.00001362
#68 1.2435 title 29995942 0.00000480
#68 -T 1.2435 small 33243378 0.00000433
#68 -T 1.2435 risk 9018530 0.00001597
#68 -T 1.2435 reinsurance 229714 0.00062687
#68 -T 1.2435 mortgage 5982064 0.00002407
#68 -T 1.2435 free
#68 -T 1.2435 canadian 6329514 0.00002275
#68 -T 1.2435 benefits 9560897 0.00001506
#68 -T 1.2435 an 253078127 0.00000057
#68 -T 1.2435 affordable 1510148 0.00009535
#78 1.1399 standard 19267782 0.00000628
#78 -T 1.1399 rates 10154948 0.00001192
#78 -T 1.1399 private 15245725 0.00000794
#78 -T 1.1399 lawyer 1947923 0.00006212
#78 -T 1.1399 i
#78 -T 1.1399 homeowners 483819 0.00025009
#78 -T 1.1399 drivers 4273475 0.00002831
#78 -T 1.1399 directory 26506650 0.00000456
#78 -T 1.1399 commercial 12882996 0.00000939
#78 -T 1.1399 best 41065037 0.00000295
#88 1.0363 washington 18505751 0.00000540
#88 -T 1.0363 trip 5746617 0.00001740
#88 -T 1.0363 plan 23449174 0.00000426
#88 -T 1.0363 ombudsman 233668 0.00042796
#88 -T 1.0363 my 119702751 0.00000084
#88 -T 1.0363 cost
#88 -T 1.0363 automobile 1590591 0.00006287
#88 -T 1.0363 agent 9034912 0.00001107
#96 0.9326 training 22109377 0.00000366
#96 -T 0.9326 sport 9143252 0.00000886
#96 -T 0.9326 short 13960537 0.00000580
#96 -T 0.9326 portland 2230266 0.00003632
#96 -T 0.9326 on
Copyright (C) Mar 24, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 965 "insurance" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Insurance".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Insurance".
    Percentage is based upon 965 "insurance" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Insurance" Web Page Demographics

Writing "Insurance" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? ao where "Insurance" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.com

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Insurance" Web Queries

This web market research report is based on a statistical sampling of "Insurance" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • aet their attention!
    • aet them to ask "What is this?"
  • META DESCRIPTION tag
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
  • META KEYWORD tag
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • aive users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages, subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at Notess.com".

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Key Word: 
Use words or word fragments.

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Weekly Top 100 "Insurance" Query Phrases

#Rank Percent Query / Link
27 0.28601 insurance quotes
612 0.04456 auto insurance
1394 0.02694 car insurance
2077 0.02280 insurance
2314 0.02176 dental insurance
2569 0.02073 travel insurance
2569-T 0.02073 health insurance
4083 0.01658 cheaper home insurance
4614 0.01554 life insurance
6053 0.01347 auto insurance quotes
8139 0.01140 uk car insurance
8139-T 0.01140 standard insurance
8139-T 0.01140 motorcycle insurance
9462 0.01036 home insurance
11380 0.00933 short term health insurance
13664 0.00829 term life insurance
13664-T 0.00829 online insurance directory - auto insurance
13664-T 0.00829 infinity auto insurance
13664-T 0.00829 i need an ombudsman to help me fight my lawyer insurance company
13664-T 0.00829 holiday travel insurance
13664-T 0.00829 franklin american life insurance company
13664-T 0.00829 farmers insurance
13664-T 0.00829 commercial cargo insurance
13664-T 0.00829 21st century auto insurance free car insurance quote 5a8get a
17479 0.00725 travel insurance uk
17479-T 0.00725 travel health insurance
17479-T 0.00725 state farm insurance
17479-T 0.00725 pet insurance
17479-T 0.00725 infinity car insurance
17479-T 0.00725 holiday insurance
17479-T 0.00725 building contents insurance
17479-T 0.00725 2b 22home insurance 22 2bcasualty
21721 0.00622 winter sport travel insurance
21721-T 0.00622 single trip travel insurance
21721-T 0.00622 seller private mortgage insurance
21721-T 0.00622 motor insurance
21721-T 0.00622 moble home insurance
21721-T 0.00622 long stay travel insurance
21721-T 0.00622 health care insurance
21721-T 0.00622 get bonded insurance
21721-T 0.00622 buildings contents insurance uk
31084 0.00518 wea insurance
31084-T 0.00518 usaa insurance
31084-T 0.00518 travel insurance quote
31084-T 0.00518 prudential insurance
31084-T 0.00518 long term care insurance
31084-T 0.00518 insurance policies name ssn
31084-T 0.00518 insurance for high risk drivers
31084-T 0.00518 insurance agency for sale
31084-T 0.00518 infinity insurance
31084-T 0.00518 homeowners insurance
31084-T 0.00518 holiday insurance cover
31084-T 0.00518 group dental plans insurance for groups small businesses
31084-T 0.00518 farmers insurance group
31084-T 0.00518 delta dental insurance
31084-T 0.00518 allstate insurance
31084-T 0.00518 affordable health insurance
40604 0.00415 u s life insurance co
40604-T 0.00415 texas farm bureau insurance
40604-T 0.00415 terrorism insurance
40604-T 0.00415 select insurance uk
40604-T 0.00415 russian reinsurance policy
40604-T 0.00415 resume sas insurance
40604-T 0.00415 renters insurance quote
40604-T 0.00415 progressive insurance
40604-T 0.00415 pregnancy insurance support houston texas
40604-T 0.00415 orthodontics dental insurance
40604-T 0.00415 non profit insurance company
40604-T 0.00415 national health insurance taiwan
40604-T 0.00415 motor insurance company uk
40604-T 0.00415 mid century insurance company
40604-T 0.00415 life insurance companies
40604-T 0.00415 life insurance calculator
40604-T 0.00415 insurances
40604-T 0.00415 insurance training
40604-T 0.00415 insurance jobs
40604-T 0.00415 insurance for infertility
40604-T 0.00415 insurance companies
40604-T 0.00415 insurance claim offices
40604-T 0.00415 insurance cancelation
40604-T 0.00415 insurance bonds
40604-T 0.00415 insurance assistance repatriation
40604-T 0.00415 homeowner insurance quotes
40604-T 0.00415 home contents insurance in the uk
40604-T 0.00415 health insurance plans
40604-T 0.00415 group life insurance whole life
40604-T 0.00415 fortis benefits insurance
40604-T 0.00415 florida windshield replacement insurance law
40604-T 0.00415 disability insurance
40604-T 0.00415 dental insurance kalamazoo michigan
40604-T 0.00415 dental insurance individual california
40604-T 0.00415 d p s medical insurance card
40604-T 0.00415 conelly insurance
40604-T 0.00415 cheap travel insurance
40604-T 0.00415 car insurance quotes
40604-T 0.00415 car insurance online
40604-T 0.00415 canadian auto insurance
40604-T 0.00415 business interruption insurance worksheet
40604-T 0.00415 buildings insurance
40604-T 0.00415 bond insurance
40604-T 0.00415 beazley insurance under
Copyright (C) Mar 24, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 965 "insurance" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Insurance" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.

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