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These are short sample reports to illustrate the kinds of information we can provide for your market. These samples won't help you! You need to target the words your prospects use when searching for things related to your ideas, products, and services; not Britney Spears and warez. For help developing a market strategy specific to your market, talk to a live consultant at 408-705-2284. 10-7 Pacific, 1-10 Eastern time. Tap three generations of consulting experience; serving the web since 1995, the world since 1933.

[ Keyword Stats | Query List | News | How To Use | Subscribe | Top 100 ]

Top Fifteen "Football" Query Phrases

#Rank Percent Query / Link
196 0.17461 fantasy football
487 0.10487 football
3513 0.03562 pro football hall of fame
5407 0.02709 melbourne youth football cheerleading association
5610 0.02659 college football
6083 0.02559 football player steve mcmichaels
6545 0.02459 football picks
9038 0.01957 notre dame football jokes
9038-T 0.01957 free fantasy football
9741 0.01806 notre dame football
9741-T 0.01806 korea japan 2002 football world cup
10025 0.01756 football players
11178 0.01606 flag football plays
11840 0.01555 football odds
14375 0.01405 high school football
15523 0.01355 italian football manager2
Copyright (C) Sep 10, 101 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1993 "football" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

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Spikes and Surges

Term: tamia

Who: Grammy nominated R&B singer Tamia and husband, Orlando Magic&s basketball player Grant Hill, announced that they are expecting their first child
What: Also a French center regarding Breast cancer.
When: Strongest spike Tuesday, but often seen in the background with occasional smaller spikes.
Stats: Raw rank: 1696, 35 per million sampled q's. with 7 sampled variations.
News: Yahoo ABC-News
Search: aoogle AltaVista

Term: kl

What: Kilo-Liters, a measurement of volume
Why: The Japanese Beer Crisis. Shipments are down almost 25 percent for the better brews. But KL is also an abbreviation for KLM Airlines, and several other businesses.
Stats: Raw rank: 151, 132 per million sampled q's. with 12 sampled variations.
News: Yahoo
Search: aoogle AltaVista

Term: hwp

What: Stock Symbol for Hewlett Packard
Why: $21 Billion takeover deal, HP (HWP) to take over Compaq
Stats: Raw rank: 337, 86 per million sampled q's. with 2 sampled variations.
News: Yahoo
Search: aoogle AltaVista

Term: exds

What: Stock symbol: Exodus Communications
When: Class action law suit filed against them.
Stats: Raw rank: 362, 83 per million sampled q's. with no detected variation.
News: Yahoo
Search: aoogle AltaVista

Term: adk cc

What: web site for professional quality condenser microphones.
Why: Looks like part of their site is broken. Whenever a popular site goes down, people start looking for it via the search engines.
Stats: Raw rank: 550, 66 per million sampled q's. with no detected variation.
Sites: http://www.adk.cc/
News: Yahoo
Search: aoogle AltaVista

Term: arcanum

What: Role playing game.
Why: Product release, patches, etc.
Stats: Raw rank: 649, 60 per million sampled q's. with 69 sampled variations.
Sites: http://sierrastudios.com/games/arcanum/
News: Yahoo
Search: aoogle AltaVista

Term: horatio hornblower

Who: Fictional Naval Captain
Why: A and E TV series.
Stats: Raw rank: 649, 60 per million sampled q's. with 2 sampled variations.
Comment: Viewers may be seeking other sites with information on this series, as the A&E site repeatedly trashed our browsers.
News: Yahoo ABC-News
Search: aoogle AltaVista

Term: brianj

Who: Singer
Why: Brianj.com seems to display systems logs on the main page, rather than the singer&s works.
When: Spikes Sunday, mid-day and Friday evening.
Stats: Raw rank: 678, 59 per million sampled q's. with no detected variation.
News: Yahoo
Search: aoogle AltaVista -JVV- Copyright (C) 2001, JVV.
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Copyright (C), JVV

Meta Tag Q and A


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| Contents (C) 2000 Mall-Net and individuals posting.

Web Marketing Q and A


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Always use caution and common sense before following the advice of others, regardless of claims of expertise or education which may or may not be true. Consider potential motives. Think before you Act.
| Contents (C) 2000 Mall-Net and individuals posting.

Contest

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The first person of the week to do this gets a one-week free subscription to the Daily Top3/24 Report, showing the top three searches for each hour of the day.

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Weekly "Football" Keyword Statistics

Rank%QueriesSearch Term/
Link		Competing
Web Pages		Strength
As Q(Q/#Pg)
#1 250.0251 football 10854982 2.28745557
#2 113.0958 cft 40844 124.38830673
#3 41.3949 fantasy 3604178 0.18884334
#4 21.1741 rs 4296136 0.04145213
#5 17.2102 ti 3983561 0.02953363
#6 13.1962 college 26389175 0.00262111
#7 11.1390 high 51868636 0.00095017
#8 10.6372 school 42667833 0.00105335
#9 10.3864 of
#10 8.2790 f
#11 8.1786 state 60181839 0.00044148
#12 7.7270 free
#13 7.0246 picks 1269197 0.01544284
#14 5.9709 league 7473061 0.00189494
#15 5.7702 university 60220516 0.00021961
#16 5.5193 nfl
#17 5.4190 notre 2712950 0.00429938
#17 -T 5.4190 dame 952857 0.01224108
#19 5.2684 pro 17394971 0.00063380
#20 5.1681 youth 6868267 0.00154464
#20 -T 5.1681 lt121s1 149 71.20134228
#20 -T 5.1681 club 19956507 0.00053161
#23 5.1179 aic 196764 0.05287553
#24 5.0176 f
#25 4.3653 ncaa 1501085 0.00504235
#26 4.2649 player 9299718 0.00077691
#27 3.9639 odds 980291 0.00636648
#28 3.8635 flag 5657111 0.00104806
#28 -T 3.8635 association 22039706 0.00026901
#30 3.8133 england 8084633 0.00071444
#31 3.7632 team 28215528 0.00019936
#31 -T 3.7632 hall 9865585 0.00057016
#31 -T 3.7632 fame 1323129 0.00425129
#34 3.7130 tickets 3287623 0.00166564
#35 3.6628 melbourne 1847381 0.00288462
#36 3.2614 ah 2819755 0.00149836
#37 3.2112 italian 4929246 0.00083096
#38 3.1611 jokes 2663518 0.00149013
#39 3.1109 world 58797483 0.00006538
#40 3.0105 players 8134327 0.00044257
#41 2.8600 cheat 783541 0.00414656
#42 2.7597 pam 1278921 0.00236528
#43 2.7095 cheerleading 135383 0.02153889
#44 2.6091 cup 6785588 0.00039849
#44 -T 2.6091 b 121771888 0.00002221
#46 2.5590 steve 6577588 0.00039543
#46 -T 2.5590 plays 3417778 0.00076102
#46 -T 2.5590 mcmichaels 17499 0.14863706
#49 2.5088 manager2 1409 1.77430802
#50 2.4586 rankings 542040 0.00442956
#51 2.4084 radio 13553243 0.00017000
Rank%QueriesSearch Term/
Link		Competing
Web Pages		Strength
As Q(Q/#Pg)
#52 2.3081 ohio 8013801 0.00026404
#53 2.1074 rules 12139117 0.00014532
#54 2.0572 nebraska 2354169 0.00071405
#55 2.0070 michigan 6063830 0.00026386
#56 1.9067 pool 5400789 0.00026737
#56 -T 1.9067 pkm 13034 0.11078717
#56 -T 1.9067 florida 9429495 0.00015314
#59 1.8063 korea 4056236 0.00031951
#59 -T 1.8063 japan 8525400 0.00015202
#61 1.7561 sheets 2896794 0.00042288
#61 -T 1.7561 games 23451353 0.00005224
#63 1.7060 stats 5147469 0.00022458
#64 1.6558 to
#64 -T 1.6558 lines 11025765 0.00009877
#66 1.5554 results 24763704 0.00003881
#66 -T 1.5554 national 35209362 0.00002729
#66 -T 1.5554 com 273846990 0.00000351
#69 1.5053 for
#70 1.4551 mississippi 2766219 0.00030403
#70 -T 1.4551 in
#72 1.4049 predictions 577155 0.00135839
#72 -T 1.4049 full 29234205 0.00002682
#72 -T 1.4049 eastern 4830904 0.00016229
#72 -T 1.4049 alabama 3944953 0.00019873
#76 1.3547 s
#77 1.3046 line 53921706 0.00001254
#77 -T 1.3046 draft 4877615 0.00013859
#77 -T 1.3046 about 150691832 0.00000449
#77 -T 1.3046 a
#81 1.2544 the
#81 -T 1.2544 iowa 3713745 0.00016829
#83 1.2042 vanderbilt 497530 0.00115772
#83 -T 1.2042 f
#83 -T 1.2042 empire 1906372 0.00030214
#83 -T 1.2042 download 30745718 0.00001873
#87 1.1540 version 34688306 0.00001525
#87 -T 1.1540 pictures 19803184 0.00002671
#87 -T 1.1540 coaching 1010226 0.00052365
#90 1.1039 schedules 2414111 0.00020049
#90 -T 1.1039 oregon 5127456 0.00009439
#90 -T 1.1039 news 69576964 0.00000696
#93 1.0537 espn 688708 0.00064033
#94 1.0035 penn 1365459 0.00029294
#94 -T 1.0035 oklahoma 3399628 0.00011766
#94 -T 1.0035 history 31079389 0.00001287
#94 -T 1.0035 afl 294107 0.00136005
#98 0.9533 top
#98 -T 0.9533 teams 6041825 0.00005975
#98 -T 0.9533 software 56528513 0.00000639
Copyright (C) Sep 10, 101 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1993 "football" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Football".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Football".
    Percentage is based upon 1993 "football" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Football" Web Page Demographics

Writing "Football" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? ao where "Football" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.com

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Football" Web Queries

This web market research report is based on a statistical sampling of "Football" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • aet their attention!
    • aet them to ask "What is this?"
  • META DESCRIPTION tag
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
  • META KEYWORD tag
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • aive users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages, subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at Notess.com".

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Weekly Top 100 "Football" Query Phrases

#Rank Percent Query / Link
196 0.17461 fantasy football
487 0.10487 football
3513 0.03562 pro football hall of fame
5407 0.02709 melbourne youth football cheerleading association
5610 0.02659 college football
6083 0.02559 football player steve mcmichaels
6545 0.02459 football picks
9038 0.01957 notre dame football jokes
9038-T 0.01957 free fantasy football
9741 0.01806 notre dame football
9741-T 0.01806 korea japan 2002 football world cup
10025 0.01756 football players
11178 0.01606 flag football plays
11840 0.01555 football odds
14375 0.01405 high school football
15523 0.01355 italian football manager2
15523-T 0.01355 england football
15523-T 0.01355 eastern football league
19760 0.01204 empire football league
19760-T 0.01204 college football scores
21235 0.01154 jokes about notre dame football team
21235-T 0.01154 free full version download of italian football manager2
24220 0.01054 texas high school football
24220-T 0.01054 football lines
25608 0.01004 mississippi state vanderbilt football
26889 0.00953 football pool
26889-T 0.00953 fantasy football rankings
26889-T 0.00953 fantasy football cheat sheets
26889-T 0.00953 afl football results
28065 0.00903 melbourne youth football
28065-T 0.00903 flag football formations
28065-T 0.00903 buxton football club
29083 0.00853 penn state football
30103 0.00803 nfl football odds
30103-T 0.00803 nfl football
30103-T 0.00803 husky football
31001 0.00753 osu football
31001-T 0.00753 nebraska football
31975 0.00702 football predictions
31975-T 0.00702 football association
33058 0.00652 football tickets
34200 0.00602 florida state football
35657 0.00552 ohio state football
35657-T 0.00552 football pics
35657-T 0.00552 fantasy football stats
35657-T 0.00552 fantasy football picks
35657-T 0.00552 fantasy football draft
35657-T 0.00552 fantasyfootball
37439 0.00502 nfl football picks
37439-T 0.00502 ncaa football
37439-T 0.00502 national football league
37439-T 0.00502 michigan football
37439-T 0.00502 liverpool football club
37439-T 0.00502 italian football team
37439-T 0.00502 free football picks
37439-T 0.00502 football pictures
37439-T 0.00502 fantasy football player rankings
37439-T 0.00502 college football odds
39763 0.00452 football stats
39763-T 0.00452 fantasy football free
39763-T 0.00452 england football team
39763-T 0.00452 college football schedule
42769 0.00401 youth football
42769-T 0.00401 yahoo fantasy football
42769-T 0.00401 oregon state football
42769-T 0.00401 nittany football
42769-T 0.00401 ncaa football 2002
42769-T 0.00401 monday night football
42769-T 0.00401 fresno state football
42769-T 0.00401 football equipment
42769-T 0.00401 football cards
42769-T 0.00401 fantasy football index
42769-T 0.00401 big 12 football
42769-T 0.00401 australian rules football
42769-T 0.00401 auburn football
46973 0.00351 university of texas football
46973-T 0.00351 texas high school football scores
46973-T 0.00351 pro football weekly
46973-T 0.00351 north warwickshire football league
46973-T 0.00351 nebraska high school football
46973-T 0.00351 manchester united football club
46973-T 0.00351 football spreads
46973-T 0.00351 football humour
46973-T 0.00351 football drills
46973-T 0.00351 fantasy football cheat sheet
46973-T 0.00351 espn fantasy football
46973-T 0.00351 college football picks
46973-T 0.00351 brazil football
52606 0.00301 zoo football
52606-T 0.00301 world cup football
52606-T 0.00301 purdue football
52606-T 0.00301 ohio state buckeyes football espn
52606-T 0.00301 nfl fantasy football
52606-T 0.00301 nebraska football tickets
52606-T 0.00301 iowa high school football
52606-T 0.00301 high school football rules
52606-T 0.00301 free college football picks
52606-T 0.00301 football uniform
52606-T 0.00301 football teams
52606-T 0.00301 football scores
52606-T 0.00301 football plays
Copyright (C) Sep 10, 101 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1993 "football" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Football" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.

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    • We Can Help

     Remember, just because a word or phrase is popular, does not mean it will bring a lot of hits, or that you even want the traffic it will bring! You need to focus on word groups and phrases that can give you favorable market share for your products. Aim to retain interested participants, not entertain those with nothing better to do. To get productive hits, learn what your customers are using in their search engine queries, the demographics of existing pages, and structure your web strategies around them. A good place to start, is looking in your logs for the queries that search engines bring to your site. See www.Mall-Net.com/webcons/ for more details on our log analysis services.

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