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Top Fifteen "Exchange" Query Phrases

#Rank Percent Query / Link
3 1.96121 exchange com
660 0.12769 exchange rates
852 0.10776 summer study abroad spainexchange com
1513 0.07435 exchange rate
2388 0.05550 study abroad programs spainexchange com
2977 0.04849 currency exchange
3807 0.04149 exchange
4893 0.03556 heat exchanger
5650 0.03233 currency exchange rates
6280 0.03017 money exchange
7844 0.02586 central bureau exchange
9321 0.02317 home exchange
10095 0.02209 scour exchange
11943 0.01994 exchange course
12420 0.01940 banner exchange
18742 0.01401 london stock exchange
Copyright (C) May 28, 101 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1856 "exchange" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • Who's on top -- the leading brands
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

If you want more traffic, more buying traffic, then call us for a consultation. 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
  • Location,
  • Location,
  • Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site. But if your words are not the words your would-be customers, you won't get found. That is what our custom market research reports are all about -- finding what words your customers use! This exchange report is just a short sample for some popular words, not what you need to build a solid selling site.

Your internet store front is not your home page; it is your META Description tag. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

Two of the best search engines, aoogle and AltaVista, show the first few sentences that match the searcher's words, making it a lot easer for the searcher to see what a page is all about. On those engines, those sentences are your store front. Put those words and phrases near the top, and make them count!

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

This market research shows how people are looking for exchange related news and products this past week; and a rough approximation of how many web pages are competing for those "Exchange" searches. Click on the keywords in the tables for reports on associated keywords. (More...)

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Spikes and Surges

residential hvac

What: Financial: "Airtech Forms New Alliance as President Retires" Airtech makes indoor air purification products.
Why: Stock holders and day traders want to know.
When: Friday, early afternoon.
Site: http://www.airtechgroup.com/ www.residentialhvac.com
News: Yahoo ABC-News
Search: aoogle AltaVista

dayton ohio

What: Sports and money. The Cougars, and a study on the germs money carries.
When: Wednesday evening, massive six hour surge followed by Baseball.
Site: www.daytonohio.com www.daytonohio.net www.daytonohio.org
News: Yahoo ABC-News
Search: aoogle AltaVista

baseball

When: Running very strong Wednesday evening, running on into Thursday morning.
Site: www.baseball.com www.baseball.net www.baseball.org
News: Yahoo ABC-News
Search: aoogle AltaVista

hanf schweiz

What: German, related to that funny weed.
When: Monday, early AM spike which would correlate well with aerman time.
Site: www.hanfschweiz.com
Search: aoogle

-JVV- Copyright (C) 2001, JVV.


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Copyright (C), JVV

Meta Tag Q and A


Name or E-mail:

Always use caution and common sense before following the advice of others, regardless of claims of expertise or education which may or may not be true. Consider potential motives. Think before you Act.
| Contents (C) 2000 Mall-Net and individuals posting.

Web Marketing Q and A


Name or E-mail:

Always use caution and common sense before following the advice of others, regardless of claims of expertise or education which may or may not be true. Consider potential motives. Think before you Act.
| Contents (C) 2000 Mall-Net and individuals posting.


Contest

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2. Send a copy of your post to se_report@mall-net.com.

The first person of the week to do this gets a one-week free subscription to the Daily Top3/24 Report, showing the top three searches for each hour of the day.

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Weekly "Exchange" Keyword Statistics

Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#1 408.4591 exchange 13139676 4.37389484
#2 218.6422 com 273846990 0.06013345
#3 121.4440 cft 40844 124.38830673
#4 23.8685 rates 10154948 0.01932546
#5 22.7371 rs 4296136 0.04145213
#6 21.3362 rate 15015626 0.01044352
#7 19.3427 spainexchang
#8 18.4806 ti 3983561 0.02953363
#9 18.4267 stock 15906566 0.00735319
#10 17.8879 abroad 1840754 0.05987981
#11 17.6185 study 22564318 0.00473885
#12 16.5409 f 58638145 0.00160730
#13 13.3082 currency 2668062 0.02286641
#14 11.2608 summer 11875253 0.00367832
#15 10.6142 heat 5616793 0.00690946
#16 9.5366 server 37042089 0.00084577
#17 8.7284 microsoft 23948079 0.00109587
#18 7.9741 exchanger 118905 0.18421429
#19 7.9203 programs 26045898 0.00082965
#20 5.5496 lt121s1 149 71.20134228
#21 5.4957 aic 196764 0.05287553
#22 5.4418 foreign 8685258 0.00117452
#23 4.6336 money 24978635 0.00029609
#24 4.4720 home 156431724 0.00004404
#25 4.0409 international 35317253 0.00015927
#26 3.9332 exchanges 663756 0.00802855
#27 3.7716 london 10191037 0.00048081
#28 3.5022 ah 2819755 0.00149836
#29 2.9634 to
#29 -T 2.9634 pam 1278921 0.00236528
#29 -T 2.9634 of
#32 2.9095 for
#32 -T 2.9095 central 14497617 0.00020114
#34 2.8556 the
#34 -T 2.8556 exchangers 84808 0.03312188
#36 2.8017 scour 117297 0.02305259
#36 -T 2.8017 b 121771888 0.00002221
#38 2.7478 banner 11240113 0.00023140
#39 2.5862 bureau 4690643 0.00049119
#40 2.4246 securities 3771533 0.00053692
#41 2.3707 mail 86953195 0.00002226
#41 -T 2.3707 how 85814197 0.00002256
#43 2.3168 new 149861766 0.00001234
#43 -T 2.3168 download 30745718 0.00006014
#45 2.2629 westernunder
#46 2.1552 student 25576256 0.00006256
#46 -T 2.1552 and
#48 2.1013 data 58514532 0.00002599
#49 2.0474 view 26271683 0.00005496
#49 -T 2.0474 pkm 13034 0.11078717
#51 1.9935 form 38902422 0.00003519
Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#51 -T 1.9935 course 34950983 0.00003917
#53 1.9397 commission 10504818 0.00012337
#53 -T 1.9397 australian 4878126 0.00026568
#55 1.8858 open 26049446 0.00004703
#56 1.7780 toronto 4530253 0.00024038
#56 -T 1.7780 in
#58 1.7241 outlook 1919130 0.00053358
#58 -T 1.7241 internet 77317805 0.00001324
#60 1.6703 uk 35183010 0.00002731
#60 -T 1.6703 program 51421015 0.00001869
#60 -T 1.6703 on
#63 1.6164 a
#64 1.5625 york 19258906 0.00004367
#64 -T 1.5625 pop3 593532 0.00141694
#64 -T 1.5625 mp3 6711852 0.00012530
#64 -T 1.5625 australia 9889007 0.00008504
#68 1.5086 software 56528513 0.00001387
#68 -T 1.5086 s
#68 -T 1.5086 mart 879930 0.00089098
#68 -T 1.5086 change 27362759 0.00002865
#72 1.4547 metal 6756866 0.00010789
#72 -T 1.4547 free 190677121 0.00000382
#74 1.3470 dollar 3089163 0.00020232
#74 -T 1.3470 canadian 6329514 0.00009874
#76 1.2931 paypal
#76 -T 1.2931 ms 14058065 0.00004097
#76 -T 1.2931 import 3233770 0.00017812
#76 -T 1.2931 book 32527727 0.00001771
#80 1.2392 recovery 3438065 0.00015387
#81 1.1853 world 58797483 0.00000823
#81 -T 1.1853 us 95600073 0.00000506
#81 -T 1.1853 file 49051070 0.00000987
#84 1.1315 service 59730660 0.00000738
#84 -T 1.1315 notes 12793484 0.00003447
#84 -T 1.1315 host 11517910 0.00003829
#87 1.0776 traffic 6802933 0.00005880
#87 -T 1.0776 sea 8642188 0.00004628
#87 -T 1.0776 power 26485833 0.00001510
#90 1.0237 warez 2081973 0.00017339
#90 -T 1.0237 pound 3568979 0.00010115
#90 -T 1.0237 monetary 1038917 0.00034748
#90 -T 1.0237 lotus 1946556 0.00018546
#90 -T 1.0237 ion 1370759 0.00026336
#90 -T 1.0237 history 31079389 0.00001162
#90 -T 1.0237 dns 2203394 0.00016384
#90 -T 1.0237 compact 1902452 0.00018976
#98 0.9698 shells 670545 0.00048319
#98 -T 0.9698 k 39711531 0.00000816
#98 -T 0.9698 gateway 4165459 0.00007778
Copyright (C) May 28, 101 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1856 "exchange" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Exchange".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Exchange".
    Percentage is based upon 1856 "exchange" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Exchange" Web Page Demographics

Writing "Exchange" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? ao where "Exchange" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.com

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Exchange" Web Queries

This web market research report is based on a statistical sampling of "Exchange" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • aet their attention!
    • aet them to ask "What is this?"
  • META DESCRIPTION tag
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
  • META KEYWORD tag
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • aive users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages,
subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at Notess.com".

E-Mail free Top 200 subscription to:
Plain HTML (Netscape/IE)

Weekly Top 100 "Exchange" Query Phrases

#Rank Percent Query / Link
3 1.96121 exchange com
660 0.12769 exchange rates
852 0.10776 summer study abroad spainexchange com
1513 0.07435 exchange rate
2388 0.05550 study abroad programs spainexchange com
2977 0.04849 currency exchange
3807 0.04149 exchange
4893 0.03556 heat exchanger
5650 0.03233 currency exchange rates
6280 0.03017 money exchange
7844 0.02586 central bureau exchange
9321 0.02317 home exchange
10095 0.02209 scour exchange
11943 0.01994 exchange course
12420 0.01940 banner exchange
18742 0.01401 london stock exchange
21032 0.01293 microsoft exchange
21032-T 0.01293 london metal exchange
21032-T 0.01293 currency exchange rate
22403 0.01239 new york stock exchange
23999 0.01185 westernundergraduateexchange
25927 0.01131 mp3 exchange
25927-T 0.01131 heat exchangers
28045 0.01078 westernundergraduateexchange com
28045-T 0.01078 traffic exchange
28045-T 0.01078 toronto stock exchange
28045-T 0.01078 stock exchange
30346 0.01024 foreign exchange
30346-T 0.01024 exchange server
32857 0.00970 sea shells exchange
32857-T 0.00970 click exchange
35504 0.00916 securities exchange commission
35504-T 0.00916 alabama cyclinder head exchange
38218 0.00862 exchange pop3 gateway
38218-T 0.00862 australia exchange rate
41089 0.00808 edb structure exchange
41089-T 0.00808 australian stock exchange
44104 0.00754 navy exchange
44104-T 0.00754 form exchange microsoft view open how change
44104-T 0.00754 foreign exchange rates
47219 0.00700 exchange recovery
47219-T 0.00700 exchange 2000
50712 0.00647 paypal exchange cash international
50712-T 0.00647 home exchanges uk
50712-T 0.00647 exchange and mart
54630 0.00593 proton exchange membrane
54630-T 0.00593 old software traders exchange
54630-T 0.00593 foreign exchange rate boards
54630-T 0.00593 exchange rate calculator
54630-T 0.00593 exchange mart
54630-T 0.00593 compact heat exchangers
54630-T 0.00593 bradford exchange
59048 0.00539 form exchange microsoft view open how change import
59048-T 0.00539 form exchange microsoft view open how
64543 0.00485 home exchanges
64543-T 0.00485 columbian exchange
71376 0.00431 spainexchange com
71376-T 0.00431 money exchange rates
71376-T 0.00431 hong kong stock exchange
71376-T 0.00431 exchange rate pesetas
71376-T 0.00431 exchange information store
71376-T 0.00431 compact heat exchanger
80476 0.00377 current exchange rates
80476-T 0.00377 amsterdam power exchange
93068 0.00323 world wide retail exchange
93068-T 0.00323 painexchange com
93068-T 0.00323 internet home exchange
93068-T 0.00323 inexchange com
93068-T 0.00323 golf club exchange
93068-T 0.00323 foreign exchange rate
93068-T 0.00323 exchange traded funds
93068-T 0.00323 exchange formats
93068-T 0.00323 diamond exchange
93068-T 0.00323 canadian venture exchange
93068-T 0.00323 british pound exchange rate in 1878
93068-T 0.00323 acrobat exchange
93068-T 0.00323 1031 exchange
111796 0.00269 wavs exchange voodoo chile
111796-T 0.00269 virtual stock exchange
111796-T 0.00269 vancouver stock exchange
111796-T 0.00269 trade exchange
111796-T 0.00269 study abroad spainexchange com
111796-T 0.00269 student exchange programs
111796-T 0.00269 securities and exchange commission
111796-T 0.00269 real exchange rate
111796-T 0.00269 photon exchange
111796-T 0.00269 paris stock exchange
111796-T 0.00269 microsoft exchange server download
111796-T 0.00269 microsoft exchange server
111796-T 0.00269 mexico exchange rate
111796-T 0.00269 lpexchangemanagestore
111796-T 0.00269 international technology exchange
111796-T 0.00269 international exchange
111796-T 0.00269 house exchange
111796-T 0.00269 frankfurt stock exchange
111796-T 0.00269 foreign currency exchange
111796-T 0.00269 exchange server 2000
111796-T 0.00269 exchange programs
111796-T 0.00269 exchange program
111796-T 0.00269 exchange message control
111796-T 0.00269 exchange ims dns host resolution
Copyright (C) May 28, 101 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1856 "exchange" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "
Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Exchange" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.


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  • We Can Help

    Remember, just because a word or phrase is popular, does not mean it will bring a lot of hits, or that you even want the traffic it will bring! You need to focus on word groups and phrases that can give you favorable market share for your products. Aim to retain interested participants, not entertain those with nothing better to do. To get productive hits, learn what your customers are using in their search engine queries, the demographics of existing pages, and structure your web strategies around them. A good place to start, is looking in your logs for the queries that search engines bring to your site. See www.Mall-Net.com/webcons/ for more details on our log analysis services.

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