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These are short sample reports to illustrate the kinds of information we can provide for your market. These samples won't help you! You need to target the words your prospects use when searching for things related to your ideas, products, and services; not Britney Spears and warez. For help developing a market strategy specific to your market, talk to a live consultant at 408-705-2284. 10-7 Pacific, 1-10 Eastern time. Tap three generations of consulting experience; serving the web since 1995, the world since 1933.

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Top Fifteen "California" Query Phrases

#Rank Percent Query / Link
3789 0.01350 california alimony laws
3789-T 0.01350 apartments in orange county california
4766 0.01200 state of california
5433 0.01125 map of central valley california
5433-T 0.01125 california lottery
5433-T 0.01125 california jury instructions
5433-T 0.01125 california
6117 0.01050 fun things to do in southern california
6117-T 0.01050 boats for sale california
6117-T 0.01050 apartments santa monica california
7035 0.00975 map of california coast line
7035-T 0.00975 aero california mexico
8015 0.00900 water parks southern california
8015-T 0.00900 vapor pressure gasoline california
8015-T 0.00900 map of california coast
9311 0.00825 california dmv
Copyright (C) Apr 14, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1333 "california" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

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Use words or word fragments.

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Weekly "California" Keyword Statistics

Rank%QueriesSearch Term/
Link		Competing
Web Pages		Strength
As Q(Q/#Pg)
#1 192.5731 california
#2 169.0923 cft 40844 124.38830673
#3 31.6579 rs
#4 25.7314 ti 3983561 0.02953363
#5 22.1305 of
#6 21.8305 in
#7 13.2783 southern 6354190 0.00493045
#8 12.3781 f
#9 9.3773 for
#10 7.7269 lt121s1 149 71.20134228
#11 7.6519 aic 196764 0.05287553
#12 7.5019 f
#13 6.2266 map 23245218 0.00029636
#14 6.0765 county 26944584 0.00024350
#15 5.8515 state 60181839 0.00010109
#16 5.3263 orange 4726928 0.00106644
#17 4.8762 sale 11883814 0.00035553
#17 -T 4.8762 ah 2819755 0.00149836
#19 4.4261 parks 3037892 0.00114586
#20 4.2011 to
#21 4.1260 pam 1278921 0.00236528
#22 3.9760 home 156431724 0.00001796
#23 3.9010 b 121771888 0.00002221
#24 3.8260 apartments 2080619 0.00125011
#25 3.7509 university 60220516 0.00004151
#26 3.3008 valley 8054961 0.00024035
#26 -T 3.3008 coast 6074291 0.00031872
#28 3.2258 central 14497617 0.00012754
#29 3.0008 northern 5674436 0.00028197
#29 -T 3.0008 estate 18186843 0.00008798
#31 2.9257 san 17395509 0.00008744
#31 -T 2.9257 real 37618827 0.00004043
#31 -T 2.9257 jury 1891667 0.00080405
#31 -T 2.9257 instructions 5582092 0.00027248
#35 2.8507 pottery 843833 0.00171124
#35 -T 2.8507 pkm 13034 0.11078717
#37 2.7007 tax 15563537 0.00008327
#38 2.6257 laws 6890267 0.00017779
#39 2.5506 alimony 109639 0.01054369
#40 2.4756 californian 113810 0.00956858
#41 2.3256 homes 7124534 0.00013489
#41 -T 2.3256 department 27929312 0.00003441
#41 -T 2.3256 a
#44 2.2506 s
#45 2.1005 search 65524645 0.00001196
#45 -T 2.1005 fun 10471033 0.00007487
#47 1.9505 things 19104684 0.00003538
#47 -T 1.9505 pictures 19803184 0.00003414
#47 -T 1.9505 los 38993622 0.00001734
#47 -T 1.9505 board 31253365 0.00002163
#47 -T 1.9505 angeles 4536059 0.00014903
Rank%QueriesSearch Term/
Link		Competing
Web Pages		Strength
As Q(Q/#Pg)
#52 1.8755 santa
#52 -T 1.8755 law 28842579 0.00002167
#52 -T 1.8755 association 22039706 0.00002836
#55 1.8005 rentals 2148676 0.00026807
#55 -T 1.8005 rent 3065908 0.00018787
#55 -T 1.8005 hotels 7159080 0.00008046
#58 1.7254 used 56562254 0.00000935
#58 -T 1.7254 license 7420700 0.00007129
#58 -T 1.7254 code 25709028 0.00002058
#61 1.6504 schools 11229727 0.00004310
#61 -T 1.6504 new 149861766 0.00000323
#61 -T 1.6504 f
#61 -T 1.6504 do 134356606 0.00000360
#61 -T 1.6504 civil 6781736 0.00007137
#61 -T 1.6504 amusement 512809 0.00094382
#61 -T 1.6504 aero 482074 0.00100400
#68 1.5754 lottery 3667936 0.00012023
#69 1.5004 water 31361702 0.00001275
#70 1.4254 the
#70 -T 1.4254 surgery 3426561 0.00010535
#70 -T 1.4254 city 45780466 0.00000789
#70 -T 1.4254 builder 1557633 0.00023176
#70 -T 1.4254 beach 11216930 0.00003218
#75 1.3503 vacation 5159546 0.00006280
#75 -T 1.3503 school 42667833 0.00000759
#75 -T 1.3503 forms 8899930 0.00003640
#75 -T 1.3503 dmv 148160 0.00218683
#75 -T 1.3503 boats 2242906 0.00014446
#80 1.2753 records 14007057 0.00002063
#80 -T 1.2753 palm
#80 -T 1.2753 francisco 6493759 0.00004450
#80 -T 1.2753 directory 26506650 0.00001090
#84 1.2003 store 17874598 0.00001432
#84 -T 1.2003 rental 4094362 0.00006253
#84 -T 1.2003 outlet 1419954 0.00018029
#84 -T 1.2003 f
#84 -T 1.2003 colleges 2406967 0.00010636
#84 -T 1.2003 college 26389175 0.00000970
#84 -T 1.2003 art 30653967 0.00000835
#84 -T 1.2003 apartment 2038240 0.00012560
#92 1.1253 travel 19537508 0.00001152
#92 -T 1.1253 sacramento 1285321 0.00017505
#92 -T 1.1253 monica 1562169 0.00014403
#92 -T 1.1253 line 53921706 0.00000417
#92 -T 1.1253 high 51868636 0.00000434
#92 -T 1.1253 car 16183400 0.00001390
#98 1.0503 owner 8928558 0.00002195
#98 -T 1.0503 mexico
#98 -T 1.0503 maps 6991215 0.00002804
Copyright (C) Apr 14, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1333 "california" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "California".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "California".
    Percentage is based upon 1333 "california" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"California" Web Page Demographics

Writing "California" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? ao where "California" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.com

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"California" Web Queries

This web market research report is based on a statistical sampling of "California" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • aet their attention!
    • aet them to ask "What is this?"
  • META DESCRIPTION tag
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
  • META KEYWORD tag
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • aive users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages, subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at Notess.com".

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Key Word: 
Use words or word fragments.

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Weekly Top 100 "California" Query Phrases

#Rank Percent Query / Link
3789 0.01350 california alimony laws
3789-T 0.01350 apartments in orange county california
4766 0.01200 state of california
5433 0.01125 map of central valley california
5433-T 0.01125 california lottery
5433-T 0.01125 california jury instructions
5433-T 0.01125 california
6117 0.01050 fun things to do in southern california
6117-T 0.01050 boats for sale california
6117-T 0.01050 apartments santa monica california
7035 0.00975 map of california coast line
7035-T 0.00975 aero california mexico
8015 0.00900 water parks southern california
8015-T 0.00900 vapor pressure gasoline california
8015-T 0.00900 map of california coast
9311 0.00825 california dmv
9311-T 0.00825 apartments for rent in orange county california
10708 0.00750 weil ware california pottery
10708-T 0.00750 orange county california apartment search
10708-T 0.00750 map of california
10708-T 0.00750 baji jury instructions california
12817 0.00675 aero california
15112 0.00600 va hospitals in california
15112-T 0.00600 university of california
15112-T 0.00600 southern california liposuction
15112-T 0.00600 request for california birth certificate
15112-T 0.00600 california mortgage directory
15112-T 0.00600 california art colleges
19091 0.00525 ultra california pottery
19091-T 0.00525 things to do in southern california
19091-T 0.00525 homes for sale southern california
19091-T 0.00525 california superior courts
19091-T 0.00525 california home builder
19091-T 0.00525 california alcoholics anonymous
23264 0.00450 wwwuniversityofcalifornia irvinecom
23264-T 0.00450 tustin california
23264-T 0.00450 travel california amusement parks
23264-T 0.00450 travel california
23264-T 0.00450 palm springs california
23264-T 0.00450 owner vacation rentals - california
23264-T 0.00450 northern california jsa students rights handbook
23264-T 0.00450 new home builder california
23264-T 0.00450 metaphysical store california
23264-T 0.00450 medical malpractice san francisco california
23264-T 0.00450 disney land california
23264-T 0.00450 california zip codes
23264-T 0.00450 california theme parks
23264-T 0.00450 california strawberrry growers association
23264-T 0.00450 california department of corporation
23264-T 0.00450 california court cases
23264-T 0.00450 california civil jury instructions
23264-T 0.00450 california car clubs-cars for sale
23264-T 0.00450 aria giovanni california dreams
23264-T 0.00450 anaheim california hotels
23264-T 0.00450 aerial advertising california
32343 0.00375 wholesale outlets in california
32343-T 0.00375 san gabriel valley california relocation
32343-T 0.00375 roxannes restaurant california
32343-T 0.00375 riverside california real estate agents
32343-T 0.00375 public records of stockton california
32343-T 0.00375 prenuptial agreement california
32343-T 0.00375 kung fu california
32343-T 0.00375 go kart parts california
32343-T 0.00375 central california maps
32343-T 0.00375 california whale watching
32343-T 0.00375 california webcams
32343-T 0.00375 california vehicle code
32343-T 0.00375 california vacation rentals
32343-T 0.00375 california tax
32343-T 0.00375 california solar
32343-T 0.00375 california real estate listings
32343-T 0.00375 california pottery
32343-T 0.00375 californian condor
32343-T 0.00375 california king flannel sheet
32343-T 0.00375 california discount mls
32343-T 0.00375 california counties
32343-T 0.00375 california coast map
32343-T 0.00375 california civil litigation attorney
32343-T 0.00375 california 2b 529
32343-T 0.00375 amusement parks in california
32343-T 0.00375 alimony in california
41539 0.00300 university of california irvine
41539-T 0.00300 university of california - berkeley
41539-T 0.00300 university of california athletics
41539-T 0.00300 spargos restaurant beverly hills california
41539-T 0.00300 southern california real estate
41539-T 0.00300 southern california cosmetic dentistry
41539-T 0.00300 southern california attraction city pass
41539-T 0.00300 san francisco california
41539-T 0.00300 sacramento california architectural firms websites
41539-T 0.00300 real estate castro valley california
41539-T 0.00300 publis records of stockton california
41539-T 0.00300 pictures los angeles california
41539-T 0.00300 paramount california
41539-T 0.00300 palm desert california
41539-T 0.00300 orange county california assessor maps
41539-T 0.00300 ontario california satellite photo
41539-T 0.00300 ontario california aerial photo
41539-T 0.00300 oceanside california
41539-T 0.00300 northern california amusement parks
41539-T 0.00300 new age stores in california
Copyright (C) Apr 14, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1333 "california" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "California" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.

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