SE REPORT  

Explanation of terms

• Rank: Number of items more popular than this one. Based on samples selected for "Book".
• Where -T denotes a tie, counting does not stop.
• Percent: Percentage use in queries using "Book".
  Percentage is based upon 3529 "book" related queries sampled.
• Competing pages: Pages found for the single keyword named in the line.
• Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
• Links are to the statistical report page for the selected word.

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Book" Web Queries

How To Use This Market Research Report

• To help you write pages people want to read:
  • To see which topics people look for more often.
  • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
  • To identify hot words to put in titles and headers to keep your readers reading.
• To help you build your search engine strategy:
  • To see how many pages compete over your keywords.
  • To identify keywords with less competition, where your pages can have more effect.
  • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
  • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.

• Title
  • <TITLE> Bold Headline </TITLE>
  • Your primary link!
  • aet their attention!
  • aet them to ask "What is this?"
• META DESCRIPTION tag
  • <META NAME="description" CONTENT="what this is">
  • Your store front display on the web!
  • What have you got?
  • Why should I read it?
  • Try to keep it under two lines.
  • Use more pages, not longer meta descriptions!
• META KEYWORD tag
  • <META NAME="keyword" CONTENT="word1, word2,...">
  • Your essential words
  • Primary words to index by
  • Primary words to find your page under
  • Help eliminate those NOT looking for your topic
  • Max about 1000 characters
  • Remember, attract users, not cruisers!
• Header lines
  • Separate related but different sections
  • Is this section relevant to my problem?
  • Can I skip this section?
• Navigation bars
  • <A NAME="word"> ... </A>
  • <A HREF="#word">Word </A>
  • aive users quick access within pages
• Most important of all, The Text Itself!
  • Use keywords instead of "it"
  • Use them in meaningful phrases
• Do NOT SPAM the Search Engines!
  • Do not string the same words over and over!
  • Do not hide words behind color backgrounds!
  • Do not jam keywords in meaningless phrases!
  • Different topics, Different pages!
• Attract Users, not Cruisers
  • People talk about meaningful pages
  • People link to meaningful pages
  • People print and share meaningful pages with non-net friends and relatives
• Remember: Content Sells!