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These are short sample reports to illustrate the kinds of information we can provide for your market. These samples won't help you! You need to target the words your prospects use when searching for things related to your ideas, products, and services; not Britney Spears and warez. For help developing a market strategy specific to your market, talk to a live consultant at 408-705-2284. 10-7 Pacific, 1-10 Eastern time. Tap three generations of consulting experience; serving the web since 1995, the world since 1933.

[ Keyword Stats | Query List | News | How To Use | Subscribe | Top 100 ]

Top Fifteen "Airline" Query Phrases

#Rank Percent Query / Link
64 2.39230 southwest airlines
101 1.55635 airline tickets
122 1.27675 american airlines
169 1.02853 united airlines
232 0.77746 cheap airline ticket
247 0.72896 airline
256 0.70043 airlines
280 0.66191 airline reservation
282 0.65906 airline ticket
305 0.60057 northwest airlines
345 0.52496 delta airlines
367 0.49786 cheap airline tickets
371 0.49501 continental airlines
1123 0.14408 singapore airlines
1726 0.08702 virgin airlines
3210 0.05136 where can i find the web site for the airline british airways
Copyright (C) Feb 4, 102 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 701 "airline" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

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Spikes and Surges

We've moved Spikes and Surges to its own page: News -JVV- Copyright (C) 2001, JVV.

Weekly "Airline" Keyword Statistics

Rank%QueriesSearch Term/
Link		Competing
Web Pages		Strength
As Q(Q/#Pg)
#1 836.0913 airlines 2217618 15.49018857
#2 631.0984 airline 1282757 15.25758659
#3 321.5407 cft 40844 124.38830673
#4 252.7817 southwest 1777274 1.76674165
#5 218.8302 tickets 3287623 0.71576212
#6 149.9287 ticket 2330213 0.47403435
#7 109.8431 united 21559122 0.02750112
#8 88.7304 i
#8 -T 88.7304 can 157824413 0.00245136
#10 86.4479 where 57592240 0.00637648
#11 85.1641 find 54144328 0.00658257
#12 72.0399 for
#13 69.4722 web 88986516 0.00266522
#14 68.4736 site 94660545 0.00243396
#15 67.6177 reservation 2168363 0.10361549
#16 67.1897 northwest 2403443 0.09230134
#17 60.1997 rs 4296136 0.04145213
#18 59.2011 delta 2896630 0.05945702
#19 55.9201 continental 1505778 0.10204957
#20 48.9301 ti 3983561 0.02953363
#21 23.5378 f
#22 16.4051 air 23216824 0.00056963
#23 16.2625 singapore 3712051 0.00350103
#24 14.6933 lt121s1 149 71.20134228
#25 14.5506 aic 196764 0.05287553
#26 14.2653 f
#27 12.6961 from 270394286 0.00002929
#28 12.5535 specials 2477261 0.00312603
#29 11.6976 virgin 2081336 0.00323062
#30 11.2696 online
#31 10.5563 airfare 254192 0.02154277
#32 10.1284 airways 456571 0.01104100
#33 9.4151 fares 540058 0.00806580
#34 9.2725 ah 2819755 0.00149836
#35 7.8459 pam 1278921 0.00236528
#35 -T 7.8459 british 7061761 0.00042836
#37 7.4180 b 121771888 0.00002221
#38 7.1327 flights 1331951 0.00187695
#39 6.5621 discount 5456052 0.00038783
#40 6.1341 west 18328943 0.00010088
#41 5.4208 pkm 13034 0.11078717
#42 4.8502 to
#43 4.5649 frontier 1097039 0.00093342
#43 -T 4.5649 flight 5012128 0.00020430
#45 4.4223 go 60775683 0.00001581
#46 4.2796 o 121681297 0.00000740
#47 4.1369 america 15226382 0.00005523
#48 3.9943 a
#49 3.8516 buy 15268139 0.00004775
#50 3.7090 travel 19537508 0.00003460
#50 -T 3.7090 sell 5995669 0.00011275
Rank%QueriesSearch Term/
Link		Competing
Web Pages		Strength
As Q(Q/#Pg)
#50 -T 3.7090 lines 11025765 0.00006131
#53 3.2810 us
#53 -T 3.2810 tran 397477 0.00133089
#53 -T 3.2810 ryanair 8020 0.06596010
#56 3.1384 internationa 35317253 0.00001370
#56 -T 3.1384 f
#58 2.9957 reservations 3587120 0.00012294
#58 -T 2.9957 in
#58 -T 2.9957 alaska 3423773 0.00012881
#61 2.8531 atlantic 3153238 0.00012685
#62 2.5678 south 26201961 0.00001237
#62 -T 2.5678 a
#64 2.4251 how
#64 -T 2.4251 canada
#66 2.2825 yellow 9610826 0.00002664
#66 -T 2.2825 pages 38551030 0.00000664
#66 -T 2.2825 listing 7328419 0.00003493
#66 -T 2.2825 f
#70 1.9971 vacation 5159546 0.00003799
#70 -T 1.9971 trans 20305401 0.00000965
#70 -T 1.9971 spirit 7447329 0.00002632
#70 -T 1.9971 of
#70 -T 1.9971 l
#70 -T 1.9971 c
#70 -T 1.9971 bruni 68687 0.00285352
#70 -T 1.9971 airliner 88489 0.00221496
#78 1.8545 cybersaver
#79 1.7118 philippines 1405425 0.00010246
#79 -T 1.7118 packages 5396528 0.00002668
#79 -T 1.7118 midland 419005 0.00034367
#79 -T 1.7118 hawaiian 692005 0.00020809
#83 1.5692 vanguard 283984 0.00042608
#83 -T 1.5692 uk 35183010 0.00000344
#83 -T 1.5692 qantas 83863 0.00144283
#83 -T 1.5692 prices 10149037 0.00001192
#83 -T 1.5692 information 140604224 0.00000086
#83 -T 1.5692 an
#83 -T 1.5692 airfares 248641 0.00048665
#90 1.4265 s
#90 -T 1.4265 royal 4373756 0.00002286
#90 -T 1.4265 inc 45025222 0.00000222
#90 -T 1.4265 com 273846990 0.00000037
#94 1.2839 s
#94 -T 1.2839 new 149861766 0.00000054
#94 -T 1.2839 minute 5318311 0.00001523
#94 -T 1.2839 last 63951769 0.00000127
#94 -T 1.2839 k 39711531 0.00000204
#94 -T 1.2839 icd 212554 0.00038108
#94 -T 1.2839 canadian 6329514 0.00001280
Copyright (C) Feb 4, 102 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 701 "airline" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Airline".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Airline".
    Percentage is based upon 701 "airline" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Airline" Web Page Demographics

Writing "Airline" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? ao where "Airline" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.com

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Airline" Web Queries

This web market research report is based on a statistical sampling of "Airline" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • aet their attention!
    • aet them to ask "What is this?"
  • META DESCRIPTION tag
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
  • META KEYWORD tag
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • aive users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages, subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at Notess.com".

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Weekly Top 100 "Airline" Query Phrases

#Rank Percent Query / Link
64 2.39230 southwest airlines
101 1.55635 airline tickets
122 1.27675 american airlines
169 1.02853 united airlines
232 0.77746 cheap airline ticket
247 0.72896 airline
256 0.70043 airlines
280 0.66191 airline reservation
282 0.65906 airline ticket
305 0.60057 northwest airlines
345 0.52496 delta airlines
367 0.49786 cheap airline tickets
371 0.49501 continental airlines
1123 0.14408 singapore airlines
1726 0.08702 virgin airlines
3210 0.05136 where can i find the web site for the airline british airways
3327 0.04993 where can i find online airfare specials from southwest airlines flights
3832 0.04422 where can i find the web site for the airline american airlines
4539 0.03852 discount airline tickets
4741 0.03709 where can i buy sell airline tickets
4958 0.03566 where can i find the web site for the airline united airlines
4958-T 0.03566 where can i find the web site for the airline delta air lines
5549 0.03281 where can i find the web site for the airline southwest airlines
5873 0.03138 where can i find the web site for the airline ryanair
5873-T 0.03138 where can i find the web site for the airline northwest airlines
6242 0.02996 where can i find the web site for the airline continental airlines
6667 0.02853 frontier airlines
8137 0.02425 where can i find the web site for the airline us airways
9503 0.02140 where can i find the web site for the airline virgin atlantic
10332 0.01997 where can i find online airfare specials from continental airlines c o o l specials
10332-T 0.01997 bruni airlines
11371 0.01854 where can i find online airfare specials from northwest airlines cybersaver fares
12505 0.01712 spirit airlines
13946 0.01569 where can i find the web site for the airline british midland
13946-T 0.01569 where can i find the web site for the airline air canada
15769 0.01427 where can i find the web site for the airline qantas
15769-T 0.01427 where can i find the web site for the airline frontier airlines
15769-T 0.01427 where can i find the web site for the airline air tran
15769-T 0.01427 cheap airline fares
15769-T 0.01427 america west airlines
15769-T 0.01427 airline fares
18008 0.01284 where can i find the web site for the airline american trans air
18008-T 0.01284 last minute airline fares
20859 0.01141 where can i find an airline s 800 number
20859-T 0.01141 major airlines
20859-T 0.01141 hawaiian airlines
20859-T 0.01141 go airline
20859-T 0.01141 airline reservations
24668 0.00999 where can i find the web site for the airline singapore airlines
24668-T 0.00999 southwest airlines fares
24668-T 0.00999 southwest airline
24668-T 0.00999 northwest airlines airfares
24668-T 0.00999 alaska airline
24668-T 0.00999 airline travel
29787 0.00856 where can i find vacation packages from delta airlines
29787-T 0.00856 where can i find the web site for the airline vanguard airlines
29787-T 0.00856 where can i find the web site for the airline jetblue
29787-T 0.00856 where can i find the web site for the airline air new zealand
29787-T 0.00856 where can i find the web site for the airline air france
29787-T 0.00856 where can i find online airfare specials from alaska airlines
29787-T 0.00856 us airlines
29787-T 0.00856 czech airlines
29787-T 0.00856 cheap airline flights
29787-T 0.00856 airline jobs
37082 0.00713 where can i find vacation packages from southwest airlines
37082-T 0.00713 where can i find the web site for the airline olympic airways
37082-T 0.00713 where can i find the web site for the airline lufthansa
37082-T 0.00713 where can i find the web site for the airline klm royal dutch airlines
37082-T 0.00713 where can i find the web site for the airline go fly limited
37082-T 0.00713 where can i find the web site for the airline easyjet
37082-T 0.00713 where can i find the web site for the airline canadian airlines international
37082-T 0.00713 where can i find the web site for the airline america west airlines
37082-T 0.00713 where can i find the web site for the airline aer lingus
37082-T 0.00713 where can i find online airfare specials from america west airlines
37082-T 0.00713 midway airlines
37082-T 0.00713 mexicana airlines
37082-T 0.00713 go airlines
37082-T 0.00713 go airline uk
37082-T 0.00713 austrian airlines
37082-T 0.00713 ata airlines
37082-T 0.00713 american airline
37082-T 0.00713 airline flight
48025 0.00571 where can i find the web site for the airline thai airways international
48025-T 0.00571 where can i find the web site for the airline swissair
48025-T 0.00571 where can i find the web site for the airline hawaiian airlines
48025-T 0.00571 where can i find the web site for the airline comair
48025-T 0.00571 where can i find the web site for the airline cathay pacific airways
48025-T 0.00571 where can i find the web site for the airline aloha airlines
48025-T 0.00571 where can i find the web site for the airline alitalia
48025-T 0.00571 vanguard airlines
48025-T 0.00571 south west airlines
48025-T 0.00571 south african airlines
48025-T 0.00571 mexican airlines
48025-T 0.00571 malaysia airlines
48025-T 0.00571 emirates airlines
48025-T 0.00571 delta airline reservation
48025-T 0.00571 delta airline
48025-T 0.00571 buzz airlines
48025-T 0.00571 buzz airline
48025-T 0.00571 australian airlines
48025-T 0.00571 america west airlines fares
Copyright (C) Feb 4, 102 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 701 "airline" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Airline" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.

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     Remember, just because a word or phrase is popular, does not mean it will bring a lot of hits, or that you even want the traffic it will bring! You need to focus on word groups and phrases that can give you favorable market share for your products. Aim to retain interested participants, not entertain those with nothing better to do. To get productive hits, learn what your customers are using in their search engine queries, the demographics of existing pages, and structure your web strategies around them. A good place to start, is looking in your logs for the queries that search engines bring to your site. See www.Mall-Net.com/webcons/ for more details on our log analysis services.

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