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Term: cat

What: The fickle friend,
When: Preliminary spikes Monday evening, stronger Tuesday evening, main stage Wednesday non and evening.
Stats: Raw rank: 13, 837 per million sampled q's. with 608 sampled variations.
Comment: This pattern is common when press releases trigger reporter's searches, then their stories more trigger searches by readers, or in this case, viewers. The narrow spikes suggest a specific time zone rather than a national broadcast. Spikes are likely related to evening news piece in the Midwest on cat bites resulting in bone infections.
Sites: http://dailynews.yahoo.com/h/wews/20020626/lo/1239227_1.html
News: Yahoo ABC-News
Search: aoogle AltaVista

Term: puffies

What: Literary "prize," the most over-hyped book cover. But also sexual puffery.
When: Wednesday morning on several search engines, Thursday late night on another.
Stats: Raw rank: 1777, 34 per million sampled q's. with 5 sampled variations.
News: Yahoo ABC-News
Search: aoogle AltaVista

Term: food

What: Sustenance, satiation, and satisfaction
Why: May be related to UN findings that fried foods are a source of cancer risk.
When: Monday night spike, with faint echoes Tuesday and Wednesday, all on one engine.
Stats: Raw rank: 1, 2753 per million sampled q's. with 1127 sampled variations.
Comment: Not a nutritious source of traffic for most web sites.
News: Yahoo ABC-News
Search: aoogle AltaVista

Term: wimbledon

What: Tennis championships
Stats: Raw rank: 249, 184 per million sampled q's. with 73 sampled variations.
News: Yahoo ABC-News
Search: aoogle AltaVista

Term: american idol

What: TV show, search for the next American pop star.
Why: People like music; and sometimes, an excuse for naughty behavior.
When: background, with surge on Wednesday
Stats: Raw rank: 255, 180 per million sampled q's. with 18 sampled variations.
News: Yahoo ABC-News
Search: aoogle AltaVista

Term: lilo stitch

What: Future movie by Disney Studios (Lilo is also a bootstrap loader for Linux.)
Stats: Raw rank: 287, 160 per million sampled q's. with 43 sampled variations.
News: Yahoo ABC-News
Search: aoogle AltaVista

Term: denise richards

Who: Actress
Why: Recent marriage
When: Spikes Sunday and Thursday superimposed on good background levels.
Stats: Raw rank: 295, 155 per million sampled q's. with 23 sampled variations.
News: Yahoo ABC-News
Search: aoogle AltaVista

Term: austin powers

What: "Goldmember", the new movie in the spy movie spoof series opens July 26
Stats: Raw rank: 347, 135 per million sampled q's. with 15 sampled variations.
Comment: MUCH heavier on one search engine than others.
News: Yahoo ABC-News
Search: aoogle AltaVista

Term: colorado fires

What: Loss of loved one&s homes, prospects for the future, and just plain curiosity.
When: Continuous with morning surges.
Stats: Raw rank: 386, 127 per million sampled q's. with 7 sampled variations.
News: Yahoo ABC-News
Search: aoogle AltaVista

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