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Spikes and Surges
The odd items one sees in the query stream; some spiking briefly to the
top of the hour, other working their way up slowly over hours or days.
What they are, why they show up, and where to find more information about
them.
Term: progressive
- What: Progressive Auto Insurance
- Why: Announced a 3:1 stock split in April
- When: Thursday AM, one massive hour long spike, as
is common for stock and finance related items. People in these markets
are tightly focused, playing games in which moments count.
- Stats: Raw rank: 118, 411 per million sampled q's. with 58 sampled variations.
- Sites:
http://www.progressive.com/
- News:
Yahoo
ABC-News
- Search:
Google
AltaVista
Term: free sms
- What: Cell phone messaging
- Why: Unknown
- When: Massive one hour spike Thursday AM,
- Stats: Raw rank: 190, 282 per million sampled q's. with 34 sampled variations.
- News:
Yahoo
ABC-News
- Search:
Google
AltaVista
Term: lugde
- When: Massive one hour spike Thursday AM.
- Stats: Raw rank: 251, 218 per million sampled q's. with no detected variation.
- Comment: Appears related to SMS and Progressive, same search engines and time.
- News: None.
- Search:
Google
Term: fx trading
- What: Foreign Exchange trading
- Why: Advance on April 29 London UK conference.
- When: One hour spike Wednesday afternoon
- Stats: Raw rank: 332, 171 per million sampled q's. with 2 sampled variations.
- Sites:
htp://www.fx-trading.com
- News:
Yahoo
- Search:
Google
AltaVista
Term: durabolin
- What: Performance enhancing steroid.
- Why: News on drugs in sports. Durabolin, EPO, and
others designed to increase oxygen in higher altitudes. Short term gain,
long term pain.
- Stats: Raw rank: 684, 90 per million sampled q's. with 3 sampled variations.
- Comment: In addition to causing potentially life
shortening changes in the body, steroids tend to increase aggression
levels which are likely to be even more life shortening.
- News:
Yahoo
ABC-News
- Search:
Google
AltaVista
Term: easter
- Stats: Raw rank: 768, 84 per million sampled q's. with 575 sampled variations.
- News:
Yahoo
ABC-News
- Search:
Google
AltaVista